About us

WHO ARE WE?

A boutique content marketing agency.

Portrait image of Carine Visagie, Double-Hyphen Creative founder

Carine Visagie

Double-Hyphen Creative Founder

Our story

Carine Visagie – an award-winning journalist, editor, strategist, team leader, and content marketer – founded Double-Hyphen Creative when she moved from Cape Town, South Africa, to Eindhoven, The Netherlands, in 2024.

With over two decades of experience in digital publishing, content marketing, writing, editing, and communications, Carine brings a wealth of knowledge and expertise to every project she undertakes.

Extensive experience working full-time in digital agencies and traditional media companies has honed her expertise in using high-quality, targeted content and campaigns to build standout B2B and B2C brands. 

While Carine now calls the Netherlands home, her heart remains deeply connected to South Africa. She taps into a talented network of South African writers, editors, designers, videographers, and animators to produce high-quality content for brands worldwide.

This approach allows Double-Hyphen Creative to tackle various topics with authenticity, expertise, and journalistic excellence.

We approach all projects with curiosity and a firm commitment to quality.
We also never miss a deadline.

The Double-Hyphen Creative team values: 

01

Excellence

02

Integrity

03

Honesty

04

Good relationships

What our clients say...

Aidan Blundell
“We have high standards in writing and a particular tone and style that external writers don't easily replicate. Carine was able to come in and adapt herself and her writers' style and tone to deliver content we can publish on our website without internal editors changing anything. Double-Hyphen Creative provides a great content partnership to our SEO efforts at Superside.”

Aidan Blundell

Senior SEO Manager, Superside